Well, things got rolling back in 2013 when founder (and still owner) was salivating at the thought of a smooth riding cruiser deck that would shed the pesky size and weight of an industry dominated long-board. He got to work.
Not owning a workshop of his own, he rented time in a local Vancouver wood-shop that opened their doors to him in the evening and through the nights. After a few months of creation and testing and...re-creation, it was here.
The shop wreaked of saw dust, man-sweat, and midnight oil. As the last graze of 200 grit sandpaper ran off the tail edge and the final blow stirred up a tsunami of dust revealing what would become our time-tested and insanely comfortable, hand-shaped design.